social media
5 Reasons Why You Should Embrace Content Marketing for Hotels
Content marketing. You’ve probably heard this term being thrown around a lot over the past few years, but do you know how important content marketing for hotels is when it […]
Facebook: Why Hotels Need To Be On It & What To Post
Facebook is the largest social media community in the world, and still growing! In June 2017, it reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is […]
Ignoring These Website Fundamentals Is Sinking Your Social Media Efforts
Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 […]
Is Your Digital Marketing Budget Allocated Appropriately?
This has been an exciting year for digital marketing. Siri and Google alone are handling 452 billion voice searches per year and changes in consumer behavior are altering the nature […]
Reaching Broad Audiences with Dynamic Ads for Travel
Last week Facebook released broad audiences for Dynamic Ads to all advertisers globally on Facebook, Instagram and Audience Network. This is a huge move for Facebook toward a full-funnel approach […]
The Hotelier’s Guide To The Facebook Pixel – Create, Implement, & Use
It’s no secret that Facebook is the largest social media network in the world. How many – exactly? Well, as of Spring 2017, Facebook averaged 1.9 Billion monthly users. And, […]
Hotel Distribution and Marketing Strategies for the Customer Journey
New research sheds light on the unique booking behaviors of Mexican travelers, who show greater propensity for planning last-minute travel. Hotels might benefit from many guests paying higher prices for […]
Why Brands Need to Tailor to Each Social Platform to Win
There are so many social media platforms out there in the world that brands can be forgiven for sometimes being confused about how to proceed. To make it even more […]
Take advantage of these Facebook features for your hotel page
Facebook has made a lot of updates to its business pages lately, releasing new features so fast we almost forget that they’re there. From innovative advertising opportunities to expansion into […]
Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings
Facebook continues to dominate as the world’s largest social network. In June 2017, Mark Zuckerberg announced that the Facebook community had reached 2 billion users! User engagement is also growing. The […]
