segmentation

When creating guest persona segmentation, remember to make a start with at least a few and keep adding or modifying, as and when you identify more

Whether a hotel’s revenue stagnation is caused by the pandemic, new competition, or something else, take a fresh look at business segments and channels

Remember also that guest behaviour keeps changing. Segmentation is not a “do it once and forget” exercise – keep digging into your data

When projecting a point in time in the future and trying to anticipate demand, it can seem like making decisions based simply on experience or intuition

The growing popularity of luxury hotels globally is being driven by factors such as increasing consumer awareness, affluence, and changing lifestyles

Automating your guest personalisation does not mean bombarding them with loads of irrelevant deals or adding countless options to your booking engine

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with