segmentation

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

Getting in front of the right audiences for your destination is key, so we’ve crafted audience and targeting strategies to help you reach them online

If you follow the steps highlighted, you should be able to organize a successful revenue management meeting that will help increase sales for your hotel

Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try

One of the greatest challenges in modern hotel revenue management is breaking down data silos so you can access clean and accurate data for segmentation

Attracting a new market doesn’t have to mean changing your hotel’s identity. These few ideas will help reach those solo travelers and increase your revenue

Market segmentation is not a fixed activity. It is important to use accurate guest data to regularly update your segmentation strategy

The hotel industry has undergone drastic changes in last two years, we have seen a change in demand trends that require us to review our strategies

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

Segmenting your hotel email marketing campaigns based on precise, hotel-specific parameters is the difference between success and failure