segmentation

Forecasting has always been valuable for revenue managers. Given current uncertainty, it is so important to be able to predict and adapt to demand

Through market segmentation, hoteliers can group travelers based on their reason for travel and hotel preferences, as well as when and where guests book

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing

Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation

Continuing our theme of back to basics, we follow up our last discussion around forecasting, this time we focus on segmentation

Getting in front of the right audiences for your destination is key, so we’ve crafted audience and targeting strategies to help you reach them online

If you follow the steps highlighted, you should be able to organize a successful revenue management meeting that will help increase sales for your hotel

Hotel segmentation may seem like a lot to process, but it is not something that you have to get right on the very first try

One of the greatest challenges in modern hotel revenue management is breaking down data silos so you can access clean and accurate data for segmentation

Attracting a new market doesn’t have to mean changing your hotel’s identity. These few ideas will help reach those solo travelers and increase your revenue