segmentation

It’s not always about filling every room every night; it’s about attracting and retaining guests who bring the most value to your hotel

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

Offer segmentation is a critical strategy for hotels looking to increase revenue, improve guest satisfaction, and stay competitive in a crowded marketplace

Hyper-personalisation goes beyond standard strategies for customising each touchpoint in the customer journey; it’s a whole new style of segmentation

Which segment should your hotel go after and in which order should you sell to manage your inventory correctly and maximize total profit?

By implanting a successful price segmentation strategy, you can extract a greater portion of the consumer surplus in the form of untapped revenue and profits

Forecasting has always been valuable for revenue managers. Given current uncertainty, it is so important to be able to predict and adapt to demand

Through market segmentation, hoteliers can group travelers based on their reason for travel and hotel preferences, as well as when and where guests book

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing

Not all information is consistent across all channels, making sense of consistent data components is needed to understand your hotel’s market segmentation