reviews

How are you treating your cheerleaders? Guests who leave positive reviews are choosing to go that extra mile. It’s their way of saying “thank you”

In today’s fiercely competitive digital landscape social proof can be your hotel’s saving grace, engaging online visitors and convert them to loyal guests

When guests leave reviews, responding promptly can lead to a quicker resolution for dissatisfied guests or solidify guest loyalty for satisfied travelers

Many hoteliers believe fake reviews are a serious problem, so much so that some have become dubious about the reliability of online review sites

Hotels need to double down on improving experiences at the individual guest level and at the systemic level to boost outcomes at scale

When personalizing your review responses, ensure you supply additional information. The best way is by recognising specific aspects the writer spoke about

Since review scores influence guests when making a decision it is essential to understand how to improve your review scores on Booking.com

Guests will be willing to pay more for a hotel with a strong reputation and higher scores than choose a hotel with a slightly lower price

Guest experience is the cumulative impact of interactions and experiences between your hotel and a guest, at every touchpoint along the whole guest journey

Here are a few reasons why you should accept a negative review gracefully, and some steps for managing your online reputation the right way