reviews

When looking at online hotel and lodging reviews, consumers and even hotel management know to take stars, or lack thereof, with a grain of salt

As much as travelers want to hear what a guest has to say about your hotel, they also want to see your hotel’s responses

Negative reviews can drive away customers and hurt revenue, leaving a bad taste in customers’ mouths. A simple text message can help reduce this

More than ever, guests have less brand loyalty. Today’s traveler is motivated by factors including price, location, and, importantly, your online reputation

Handling reviews and online reputation manually across hundreds of sites is no doubt a challenging task, but your online reputation has a commercial value

You should analyse your guest feedback data to delve further into their wants and needs to understand what they pay attention to during their hotel stay

Responding to hotel guest reviews can be very time-consuming, however, there are a few tips to be as efficient as possible when dealing with this task

Receiving negative reviews can be bad news for GMs and owners. However, TripAdvisor won’t remove negative reviews simply because they paint a bad picture

You need to maintain the right balance of communication with guests during their stay to make the most out of their feedback and reviews

A perfect resolution is not always possible. Even so, when dealing with a disgruntled guest, you’ll still want to invite them back for another visit