revenue

The Path to Your Hotel Pricing AI and Machine Learning Process
We take a deep dive into our work: developing the machine learning pipeline, starting from pure raw data, to predictions and recommendations
Why Traditional Compsets Are Holding Your Hotel Back
By rethinking compsets dynamically, hotels can adjust pricing, marketing, and offerings, to remain competitive across multiple segments
Stop The Hype: Real AI for Real Revenue Management
The conversation around AI in revenue management is not just about hype – it’s about ensuring successful implementation and impact
Future of Influencer Marketing: From Visibility to Performance
Hotels must acknowledge three key shifts driving influencer marketing today. First, influence is no longer a question of exposure but action
How Ignoring Guest Segmentation Is Hurting Your Profits
By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests
Hourly Bookings And Opportunities For Independent Hotels
Hourly bookings enable otherwise empty rooms and spaces to generate revenue, though you must take your demand and seasonality into account
7 Best Ways to Create Guest Journeys That Amaze Your Guests
One of the reasons why guest journeys have become so popular is because they help hoteliers deliver a seamless guest experience
How Email Personalization Drives Hotel Sales
Your emails need to be thoughtful, targeted, and personal. Here are top tips to make your hotel sales emails more engaging through personalization
How to Leverage Behavioral Data to Improve Revenue Forecasting
Behavioral data can give a real-time look at guest interest and demand. Are they spending more time checking out suites than regular rooms?
How Your Mediocre Hotel Guest Experience is Killing Your Revenue
It’s time to confront these challenges head-on and transform every aspect of your guest experience into a revenue-generating powerhouse