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google written on a laptop key reflecting the potential impact of google killing off metasearch bidding cpa

Google Kills Metasearch Commission Bidding (CPA): What Next?

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

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neon hotel sign saying no vacancy reflecting the importance of developing effective strategies to boost city hotel occupancy

10 Effective Strategies to Boost City Hotel Occupancy

Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance

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The Olympics Effect: Insights on Paris Hotel Impact

Pricing data suggests that the business influx from the 2024 Olympics will extend beyond Paris to other French cities

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youtube thumbnail image for discussion with aggregate intelligence atomize and lybra about the value of automated pricing for independent hotels

The Value of Automated Pricing for Independent Hotels

This discussion recognises the challenges faced by independent properties in managing pricing strategies manually and how automated pricing systems can help

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one girl telling the truth to another girl in much the same way this article tells the truth about Google Performance Max (PMax)

8 Tips to Improve Your OTA Conversion Rates

Boosting page ranking organically involves maintaining a high conversion rate, which OTAs favor when determining a hotel’s page position

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Hotel Revenue Management: 10 Ways to Boost Income in 2024

While effectiveness of revenue management strategies will vary by location, audience and the economy; here are ten effective ways to increase your revenue

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image of a chameleon which is well known for adapting to the surrounding environment in much the same way hotels must adapt and change to stay ahead of industry trends

Adapting to Change: How Can Hotels Stay Ahead of Industry Trends?

Hotels are so multifaceted that adopting meaningful change is hard to do “from the top” without considering how different departments are going to absorb it

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7 Key Features Your Online Booking Engine Needs To Have

Whether you’re looking to upgrade your booking engine or considering your first one, understanding essential features your booking engine needs is crucial

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Leveraging Data for Boosting Hotel Group Sales

In the complex landscape of hotel group business, leveraging data has become critical in reshaping group sales strategies

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Tips to Reduce “Leaky Bucket Syndrome” from your Hotel Website

Prospective guests are scouting trip locations, hunting for cheap rates, and perusing hotels website to learn about each brand offering and stay experiences

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