revenue

hotel guest with room service breakfast reflecting how an effective gdn campaign can triple breakfast package revenue production

GDN Campaign Triples Luxury Hotel Breakfast Package Production

The GDN campaign not only elevated the hotel’s visibility within its target market but also delivered immediate and significant measurable returns

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Why NOI is King and 6 Traits of Great Asset Managers

Best asset managers understand Net Operating Income is the only metric that counts. ADR and RevPAR are vanity metrics if they don’t flow to the bottom line

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Booking Bots vs Guest-Facing Agents: Hotel Chatbots in 2026

Booking chatbots set expectations and capture demand, while guest service chatbots deliver on those expectations once the guest arrives

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Why ChatGPT Is Not a Revenue Management Tool

The problem is not that ChatGPT is “bad at revenue management.” The problem is that it does not actually do revenue management at all

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Group Pricing and Displacement Mistakes = Revenue Leakage

Displacement is one of the clearest ways to protect peak dates, reduce revenue leakage, and make smarter pricing decisions

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The Human Calculator is Dead: AI Will Save Revenue Managers

We are entering an era where the Revenue Manager is no longer the person who updates the system, but the one who orchestrates the commercial strategy

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calendar showing the month of january which can often be a quiet month for hotels in the low season reflecting the need to have high impact on their website to drive conversion

Turning Low Season Into High Impact on Your Hotel Website

Focusing on storytelling, unique experiences and value-driven offers, the low season can be transformed into a time of meaningful engagement

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heart on a keyboard reflecting the importance for hotels to turn valentine day hotel searches into direct bookings

How to Turn Valentine’s Searches into Direct Bookings

Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes

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letters spelling out the word pricing

Per Day Pricing or Occupancy Based Pricing?

Is it possible to achieve the revenue precision of Occupancy Based Pricing with the operational agility of Per Day Pricing?

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suitcases lined up questioning the revenue management approach of airlines and their pricing of cabin bags and whether it is misleading or not

EasyJet £5.99 Cabin Bag Pricing: Revenue Management 101

The BBC article about Easyjet ahd their cabin bag pricing misses the wider reality: this isn’t misleading pricing, it’s textbook airline revenue management

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