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arrow going down reflecting hotel concerns about low occupancy in August and what can be done to avoid this problem

Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

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3 arrows hitting a bullseye reflecting the importance of a hotel commercial strategy

Hotel Commercial Strategy: Solutions and Optimisation

We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one

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Anatomy of a High-Converting Website to Increase Conversions

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

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6 Ways OTAs Think Differently

OTAs don’t rely on repeat business per hotel, but per traveler. From their perspective, the hotel is the product, not the brand, not the guest relationship

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Why Chasing Occupancy Is Killing Your Hotel Profit

It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest

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Are Personalized Prices the Future for the Hotel Industry?

Personalized prices might be a game changer for hotels, but to what extent do guests accept individual pricing?

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Hotel Demand Forecasting And Why It Is So Important

We explore hotel demand forecasting, why it matters, and how hoteliers can use internal data and external intelligence to improve pricing

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stormy weather reflecting uncharted waters hotels need to navigate in this period of tariff turbulence

Tariff Turbulence: Navigating the Uncharted Waters of 2025

The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

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5  Common Room Pricing Mistakes Independent Hotels Make

Whether you’re running a boutique property or a family-owned hotel, these five common pricing mistakes come up time and time again

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How Independent Hotels Can Cater to Solo Travelers

Solo travelers reflect a desire for autonomy, connection and self-discovery. To meet their needs, hoteliers must understand what drives them

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