revenue

Timing is everything. Travellers start to search and book festive stays weeks in advance. The earlier your campaigns go live, the better

If you want your board to not be bored (and keep investment flowing), stop drowning them in numbers and start telling the story behind them

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:

According to recent research, 76% of a revenue manager’s week is still spent on internal tasks e.g. reports, manual updates, reconciliations, data checks

Experience gives you the broad “gut-feel” questions. Your data helps you ask more specific questions that drive action. Let’s look at five examples

When profitability is limited, a price first strategy quickly becomes a race to the bottom, eroding financial performance and diluting customer trust

The analysis covers guest booking and hotel performance data focusing on two key areas: traveler booking behavior and hotel profitability

In hotel sales, leads can range from a quick inquiry from a meeting planner to a corporate account exploring next year’s events

While transient direct booking strategies have matured, one revenue stream still uses outdated processes: group rooms and meeting space sales