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Aggressive OTA Pricing Strategies Affect Independent Hotels

When comparing the hotel direct rate to best available OTA offer, we see in 75% of cases at least one OTA displays a lower price than brand website

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person with data on a computer screen reflecting the importance of hotel data in driving revenue

Hospitality Data: How to Use it to Increase Revenue for Your Hotel

By embracing data driven decision-making, you can achieve revenue growth that is more than just a number, it is your commitment to guest satisfaction

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ai generated human profile with data lines running into it's head reflecting how ai systems can analyze structured and unstructured data to help identify high yield customer segments for targeted marketing

How AI Assists Identifying High Yield Segments for Marketing?

Analyzing vast quantities of structured and unstructured data, AI systems can now detect nuanced patterns in spending potential and loyalty characteristics

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Graphic of a digital brain and Human head reflecting how hotel revenue is about to be transformed by AI and asking the question are hotels ready

Hotel Revenue is About to be Transformed by AI. Are You Ready?

For hotel general managers and revenue managers, the message is clear: success and profitability depends on embracing systems that are built to learn

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3 Emerging Booking Trends You Can Not Ignore in 2025

The guest booking journey is constantly evolving, is your hotel’s direct booking channel ready to welcome today’s modern guests?

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Do Not Discount: Attract Low-Season Guest With Their Needs

The guest perspective unveils a strategic opportunity for hotels, which might traditionally view the arrival of low season with some uncertainty

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How Hotels Can Reduce Credit Card Disputes and Chargebacks

Surprisingly, many chargebacks come from miscommunication – or no communication at all. Being proactive can help reduce this issue

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3 Moves Hotels Can Make Now to Simplify Peak Season Later

Peak season doesn’t need to be a scramble. With the right moves, hotel teams can ease the pressure, improve guest experience and unlock new revenue

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3 Ways to Reward Guests for Booking Direct

You could offer enticing, direct booking only perks – like free parking, welcome drinks, early check-in, or even exclusive rate discounts

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The $6 Billion Hotel Revenue Opportunity

The revenue from short stays can range from 60% to 70% of the night price, creating a compelling financial incentive for hotel operators

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