revenue
New York hotel market chases recovery
New York City has been working through an enormous hotel construction pipeline for the past several years — the largest in the nation — and one that is expected to […]
How Booking Recovery Tools Can Make You Thousands In Revenue
Booking recovery tools can make your hotel thousands in direct revenue. Here’s a quick breakdown of how and why they work. There are two different times when it’s vital to […]
10 Types of Data to Improve Your Hotel’s Distribution Game
Distribution strategy is one of the murkiest areas of revenue management for many hoteliers. It’s also one of the most important areas to manage carefully when you’re trying to drive […]
How Fairmont drove 20% More Revenue with Facebook’s Dynamic Ads
With a portfolio of iconic properties, including New York’s The Plaza, The Savoy in London, and the Banff Springs in Alberta, Fairmont has cultivated a reputation for excellence. And while […]
Selecting A Revenue Management solution? Ask the right questions!
Most hoteliers view revenue management as a strategic imperative, given the opportunity to improve the financial performance. That said, it is important to note that revenue management can take many […]
Your Guests Booking Habits Are Changing, Yours Must Change Too
The only consistent aspect in the way people plan travel is that it’s constantly changing. Each decade brings new ways for customers to connect with the hospitality experience because of […]
Can Your Data Answer the 5 W’s of Storytelling and Improve Revenue Strategy?
Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s […]
Hotel Sales: “Why Do Our Rates Change? We Discount When It’s Slower!”
Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during […]
Identifying Right Types of Smart Data Critical to Revenue Management
Big data has been a starting player on the strategic revenue roster for years. In fact, years before big data exploded into something like a phenomenon, hotels were increasingly incorporating […]
How Big Data Is Driving Loyalty Program Revenue
It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more […]