reservations

As challenging as it may sound, there are several tactics that you can implement to bolster your off-season marketing strategy

It’s the perfect opportunity to look back and reflect on some of the trends that have shaped the hotel industry, and hotel revenue management in particular

Hotels can use their CRS and CRM data to discern a great deal of insight into guest preferences, booking habits, and aspirations

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

Every phone call should be treated as a critical opportunity to establish a positive relationship that results in a booking and, ultimately, a loyal guest

While AI is not designed to replace your entire call center, it can significantly allow those employees to give full attention to more complex reservations

You can minimise the risk of having to walk travellers if you have a solid overbooking strategy; this can help you get the most out of overselling

Lead time is a formula used to calculate the time between a guest confirming a reservation at your hotel, and their arrival date

Hotel owners and operators need to understand how changes in occupancy post covid affect strategies for maximizing  profitability

We highlight some of the top concerns as we enter the shoulder season, and what steps your hotel should take to be prepared