The direct relationship of the pickup with events and the growth of the rate of infection is obvious. Abscence of flights, closure of hotels, and panic generated, explains why we are in this scenario
It is essential for revenue and reservations leaders to use this quieter period to prepare reservations staff for challenging questions they will get from what I predict will be a wave of “deal-seekers
In this latest edition, we talk hotels performance in the Regional U.K. as well as business on the books in London and Europe recovery forecast
For each examined market, the monthly progression of both captured room nights and occupancy levels, for all three scenarios, is depicted in the following graphs
Occupancy levels are forecast to bottom out at 23.3 percent during Q2 of 2020. Reviewing operating statements, it is virtually impossible for a hotel to generate a gross operating profit
What’s most important is to train sales and reservations staff to show compassion for the person who is canceling. Remember that the true heart of hospitality is human kindness, especially for strangers.
The procedure is analogous to that of the simplified Displacement, that is, the value of the group must be added to what we have already On The Book (OTB) and we will obtain a first sales scenario
A demand shock in the travel industry can come from many sources; a financial crisis, health crisis, or political crisis. And as the term suggests, they often can’t be predicted