reputation

Why is reputation management crucial to a hotel’s ADR? That is simple, positive reviews lead to more bookings, and more bookings lead to higher revenue

Older and younger travelers may have different preferences and ways of reading and writing reviews. Listen to your guests’ needs and show you really care

We outline in 7 simple steps how to improve your ranking on TripAdvisor, so that your property stands out from the competition

If your hotel lacks an adequate number of customer reviews, form a strategy to solicit feedback to improve your online reputation

The more data you can connect to understand how it affects your performance, guest experience, and revenue, the better

In the summer of 2022, the platform that collects most reviews remains Booking with 53%. It is followed by Google (16%), TripAdvisor (9%) and Facebook (2%)

If a consumer suspects any of your positive hotel reviews are fake, they’ll lose trust in other positive reviews and assume negative reviews are true

Guest reviews are an essential part of the booking process. Don’t ignore the feedback you receive. Make the most out of it, and more bookings will come

Responding to guest reviews can differentiate one hotel from another. Being responsive to guest feedback comes with many benefits. Here are some examples:

We discuss three important strategies revenue managers can use to boost revenue and how an RMS can help forecast demand and perform dynamic pricing