rates

Too often hotels make decisions to adjust retail pricing based on STR results without understanding the impact past decisions had on MPI

It is tempting to keep prices low to grab those early bookers, but it ignores the ultimate goal which is to maximize hotels revenue per available room

The bottom line is that rate parity is NOT enough anymore! Hotels need to beef up their book-direct benefits and shout them from the hilltops

The lack of supply and high demand in many destination markets meant that occupancy rates were high, as what little supply there was got booked up quickly

While the high points of the summer are behind us, it isn’t all doom and gloom. There is still a good percentage of hotels running healthy occupancy levels

The reactivation of the demand for hotels has led many hotels to seek information about what payment gateway to include into their direct sales

Ask a revenue manager why they lose sleep at night, and you might hear a few mentions of uncontracted OTAs and booking sites that pop up in metasearch

The pandemic has demanded that industry be creative with its rate offerings, promoting flexibility with direct bookings and a push towards personalization

If your hotel is in rate parity, and guests are not able to book a lower rate, then there are no price incentives to drive them to an outside channel

Learning from relevant data at hand is key; administer weeks of pricing patterns and test them. There is strong need to move from solely focusing on rates