personalisation

Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than […]

Loyalty building is apparently a high priority for Asia’s travel brands, with data analytics as a top priority to deliver loyalty-fostering personalization. The survey, part of a recent report by […]

Last week’s ITB trade fair in Berlin showed us that one thing is on the minds of hoteliers and OTAs alike: data. Talks from the biggest players in the travel […]

According to market research firm Frost & Sullivan, a dozen ‘mega trends’ will determine the way we work, rest and play in the decades ahead. Each is a global force […]

Every year presents new technology trends and forecasts for the hotel industry. Some gather attention without being very substantive, while others offer hotels something truly new, solving the specific problems […]

We share more and more information, and the boundaries between private and public life are increasingly blurred. Our evaluations of various products and services are now available and visible to […]

In travel, marketing and revenue management teams are under tremendous pressure to grow revenues while maintaining low costs. In order to leapfrog the learning curve of the online retail space, […]

In today’s world of easily accessible big data, personalisation (admittedly in variably successful forms) is ubiquitous. People you have never had a conversation with in your life send you marketing […]

What is it that makes your hotel distinctive and memorable? A great Experience! These days, for a hotel to stand out, you’ve got to offer more than comfy rooms and […]

The six traveller tribes we expect to emerge and rise in prominence by 2030, which were identified in our research, are not bothered about hospitality industry debates, like “direct bookings […]