personalisation
Creating a Personalized Full-Funnel Hotel Marketing Strategy
Making personalized messaging throughout the marketing funnel a key ingredient of your hotel marketing strategy is paramount in connecting with travelers, and it has a substantial impact on your bottom […]
3 Ways to Personalize Hotel Guest Experience
A hotel’s personalization of service is the key to create an unforgettable experience for guests. A personalized hotel experience goes beyond the kind of amenities you have or discounts in […]
Hotel Ecommerce Could Get A Boost From Data And Analytics
Let’s face it: Hotel ecommerce has a long way to go, and booking a room is not the most pleasant experience. There are a hundred websites listing the same hotel, […]
2018 Revenue Management: Loyalty, Group, Ancillary & Personalization
As technology constantly evolves, so does revenue management (RM). Dan Skodol, VP of Revenue Analytics at Rainmaker, recently gave a presentation on the top trends in revenue management. The trends […]
Listen and Do: A Mantra for Keeping Hotel Personalization Simple
Back in 2015, a guest staying at Starwood Hotels tweeted that his room was cold. A few days later, he walked into his room to find an alpaca throw, a […]
Marriage of RM & merchandising: logical next step for airlines
The notion of ‘right product, at right time and at right price’ may be something airlines understand only too well but they still aren’t getting it right. Today many airlines […]
The Future of B2B Content Marketing … Personalization!
As a hospitality brand, you may have noticed that in today’s digital world, it’s harder than ever to catch a prospect’s attention. NB: This is an article by Susan Tucker, […]
What does genuinely putting consumers first look like in travel?
Fresh from some of the biggest travel conferences of the year, the major buzzwords we’re hearing are: AI, machine learning, voice recognition, and natural language processing. When you break down […]
Why less choice is the new value for travellers
Giving travellers more choice is often touted as the way to personalisation, customer loyalty and more sales. If only it were so simple. Choice is the buzzword in travel merchandising. […]
Kicking off a digital revolution for airlines with ‘Total Offer Optimization’
The fourth industrial revolution is well underway. It’s fuelled by the digitalisation of everything. Now, the airline industry is catching this revolutionary wave. NB: This is an article by Amadeus […]
