otas

TripAdvisor Plus will be offered to hotels on a no-commission basis, but hotels need to offer a minimum 10% discount on BAR and offer value-added services

In order to build an effective and profitable distribution strategy, you need to know who your clients are, where they book, and which tools will fit best

In order to increase international bookings, you need to tweak your marketing strategies. Wondering how to do that? It’s simple. Just follow the steps below

Look for more niche distribution channels where you can capture the domestic market or OTAs in countries where you believe there could be a potential market

As business slowly wakens from hibernation, how should hoteliers address OTAs? According to some, it’s time to beat them at their own game

A worthwhile strategy for many hotels was to decrease their upfront marketing costs while increasing their contribution of bookings from OTAs

We’re living in uncertain times never seen before in the sector, as well as a change in the paradigm of online shopping and Booking.com knows it

How much additional direct revenue could your hotel capture if you lowered the number of parity violations and proportionally raise conversion rates?

Before you embark on a mission to reduce your OTA spend, calculate what your OTA commissions are. Assess for the value, not just volume, of bookings

Overall results show benefits of participating with OTAs substantially outweigh the costs, resulting in clear and substantial boost to hotels’ bottom line