otas

If you’re not thinking in terms of guest acquisition cost to get customers through your door then you’re missing a critical metric in charting your success

When we talk about attracting the right hotel customer, as a hotelier, you first need to know who they are and what value they add to your overall business

The digital advance and the growth of online sales generate a lot of important data that can suggest sales opportunities your hotel may not have considered

By winning back clicks that would potentially go to OTAs, Google Hotel Ads helps build that sense of loyalty you need to create between you and your guest

It is vital that your hotel understands who their consumers are and what their decision-making process entails when making their bookings

They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search

As part of your hotel OTA bookings strategy, knowing which OTA works well for which region is essential. You will find hundreds of them selling hotel rooms

With increasing guest acquisition costs through OTAs, hoteliers need to rethink distribution, their effective channel strategy, and recharge direct bookings

You have a room at $100. If you sign up for Flash Deals, that room will sell for $70, less average commission rate of 20% – so the room earns you $56

Google is penetrating the hotel distribution vertical with Google Hotel Ads. What does this offer hotels in terms of revenue management and marketing?