Online

Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020

Let’s look at the different forms of upselling. The term ‘upselling’ can serve as an umbrella term that also includes cross-selling and suggestive selling

By observing worldwide flight search data we can see clearly that foreign travel demand is related to national holidays of each country

Keeping your hotel messaging consistent across all of your platforms is a huge part of how successful the delivery of your brand story will be

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name

Before you start tweaking your distribution strategy, go back to the drawing board and see if your business objectives are still valid

Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”

With influencer marketing, you have a lot of control: who promotes, what audience it will reach, what the content will say and when it will be shared

It’s important to unlock revenue potential even while travellers are still deciding on their plans if you want to stay ahead of the competition

Just how do you ‘own your search results’ in 2022 and control as much as humanly possible of what appears on your brand’s SERP (Search Engine Results Page)?