Online

How Hotel Website Can Tap Into Guest Emotions

Your hotel may win over the minds and hearts of your tourists and push them one step closer to a reservation by applying these 10 ideas to your website

Read more

How to Map Your Hotel Customer Guest Journey

Once you discover the power of mapping a hotel guest journey, you can’t ignore the importance of creating one for your properties

Read more

Positive Signs Emerge for Europe’s Hotel Industry

After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel this spring and summer

Read more

A Second Wind For Your Distribution Strategy

Designing a winning distribution strategy is not an easy task. It needs to be constantly improved to maximize the profit of the hotel

Read more

6 Best Instagram Photo Ideas All Properties Should Be Following

There is no doubt a hotel should have an Instagram account. The tougher question is, what photos should independent properties be posting on Instagram?

Read more

Direct Booking: Photos and Videos Now More Important Than Reviews

Most hotel marketers will agree that in today’s fast-paced and attention-deficit online environment, we have less than a few seconds to make a memorable first impression. NB: This is an […]

Read more

Do Not Invest in Metasearch Engines … Except Google Hotel Ads

Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get

Read more

userguest expert partner who are we interview video thumbnail image

New Expert Partner: Userguest

Hicham introduces us to Userguest, their solution, client profiles and some future gazing. Finally touching on data privacy, GDPR and a cookieless world

Read more

TikTok Tactics for Hotels

With travel on the upswing, TikTok can be your ticket to ride, helping you reach vast audiences. But don’t wait too long to start or overthink your strategy

Read more

Using Instagram Business Tools for Your Hotel

With an Instagram business account, a whole host of options become available that can help your hotel qualify the time spent marketing on Instagram

Read more