Online

Booking.com reserves mobile messaging for real-time customers

Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations. Customers can now interact with Booking.com […]

Read more

Convergence of revenue management and digital marketing

In today’s fast paced hospitality industry, disciplines such as revenue management, digital marketing and distribution are persistently evolving and converging and this dynamically changing environment places a long list of demands on […]

Read more

Drive More Hotel Bookings with Intelligent, Personal Content

NB: This is an article by Christopher Regalado, CEO and Founder of RevMar Digital For the last 10 years, I have been helping hotels and revenue managers refine their digital […]

Read more

Content marketing for hotels: Tell your story

Content marketing is more than a buzzword. It’s an important part of your hotel’s marketing strategy. Simply put, it’s the creation and distribution of valuable assets, such as videos, blog […]

Read more

A sneak peek at Google upcoming travel app, Trips

News that Google would soon begin testing a new mobile travel application leaked out last week, and now we have more details, including screenshots, of what that app will look like. […]

Read more

What does Facebook Algorithm Change Mean for Hotels

When the focus is on engagement, hotels on social media need to keep up-to-date on the latest best practices. Facebook made that a little more difficult this week. The social […]

Read more

How luxury brands should engage on Instagram & Snapchat

What do David Yurman and the George Washington Bridge in New York have in common? The answer: nothing. Except that there is a giant David Yurman billboard oozing luxury as […]

Read more

Direct bookings benefit from accessible contact info

In order to gain an advantage in the direct bookings fight with OTAs, one easy fix is to ensure your hotel’s contact information is displayed prominently on your website. One […]

Read more

High Proportion of Online Hotel Reviews Suspicious

  Around 20% of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management […]

Read more

Why Social Media is Important for Hotels (Pt. 2)

Social Media Isn’t a Single Strategy Social media isn’t meant to be used as a single strategy to gain more bookings. When it comes to online marketing for your hotel, […]

Read more