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Using Mobile Technology to Improve the Guest Experience
Technology, namely our smartphones, have become an extension of our lives, we use our mobile phones to do just about everything; having the world at your fingertips is really all […]
Skyscanner strategy and the shifting metasearch landscape
Does travel metasearch drive more direct bookings for airlines, hotels or car rental firms? Is it really an alternative platform to Google and the big bad OTAs? OTA versus meta: […]
Google Analytics change may be skewing your view of SEO’s value
When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our […]
3 keys to an effective hotel distribution strategy
NB: This is an article from SiteMinder Your distribution strategy, in many respects, is the key to your reservations success at your hotel. The more you distribute the rooms and […]
How your booking engine can impact direct bookings
There’s your Bed & Breakfast. Then, the self-serviced accommodations down the road. There’s also that retrofitted factory-hotel in the east end. And you all have one thing in common. You’re vying […]
Improve Conversions and Capture Attention with Mobile Users
The shift to mobile devices for planning and booking is a big opportunity for travel brands, mobile bookings are expected to surpass desktop transactions for the first time ever. If […]
The Dymanics of Static Content Management
NB: This is an article from H2C Updating rates and availabilty across multiple channels via direct connects and channel managers has become commonplace throughout hospitality as well as the distribution […]
How to Go Mobile with Your Hotel Website
NB: This is an article from Sojern Mobile is the primary device of online activity, representing 65% of digital media time. Hotels are right in the thick of this: according […]
Want better Data from AdWords Keyword Planner?
Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming […]
Why a Mobile Website is Essential for Hotels
Last month, I hosted a webinar on “How to Build a Mobile Website That Converts.” It’s a topic that Leonardo is passionate about educating hoteliers on, especially since Google’s algorithm […]
