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Metasearch Sites: A Marketing Channel for Your Hotel
Metasearch has rapidly emerged to become one of the leading ways users can find cheap deals for travel, in arenas from air fare to hotel accommodation. This has significantly changed the […]
Using Social Media and SEM to Drive Group Revenue
Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US […]
8 Ways To Drive Traffic To Your Hotel Website (Pt2)
In Part 1 of this two-part series, we outlined 4 important areas of focus in your digital marketing strategy, to help drive more quality traffic to your hotel website. By […]
8 Ways to Drive Traffic to Your Hotel Website (Pt1)
With an unlimited amount of travel options available online, one of the major challenges hoteliers face is how to drive traffic to their hotel website. And not just any old […]
Hotel bookings receive chatbot treatment
DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search […]
In APAC, the Internet is almost completely mobile
With the escalating penetration of smartphones and improving Internet infrastructure across Asia Pacific, the mobile device has become consumers’ primary gateway to the Internet, said market research firm GfK. According […]
Choice is Driving the Travel Market
Choice is driving the market, travelers have never had so many forms of travel to choose from, from rail to rental cars and they can call a cab with just […]
How to convert hotel website surfers into bookers
The importance of adopting a multi-channel sales and distribution strategy has gained a lot of popularity in the past years. Offline distribution channels consist of mainly of the hotel sales […]
Google enhancements for travel search and conversions
Google has announced a host of new features to make travel search simpler and aid conversions for retailers. In a blog published on Tuesday afternoon, Google stated that it expects […]
Why Priceline Is Making Big Investments in China
Priceline Group has been watching China as a potential major market for its growing online travel agent (OTA) business. It makes sense, as China has a vastly growing middle […]