Online

In traditional marketing, we measure exposures; in general, more exposure – to an offer, to a product, to a promotion – translates into greater awareness and greater propensity to purchase. Thus, […]

As hotels begin to budget for next year, it’s a perfect time to look at their digital marketing mix. While many vendors ask about size of budget, allocation, and guest […]

As many hotels have noticed over the last 12 months, the traffic landscape for hotel traffic is changing. In a time when digital activity is increasing, online bookings are growing and many […]

This is an article from Tambourine Whether scathing or glowing, every guest review is a golden opportunity for your hotel to shine or stumble. Guests trust other guests, and the reviews […]

Like London buses you wait for news updates about mobile personalised in-destination apps and then two come along at once. Booking.com Experiences extension to cover London came this week on […]

By now you’ve probably heard it enough to know that in today’s digital age every hotelier must have an online presence in order to effectively reach current and potential guests. Particularly […]

  NB: This is an article from Sojern The Call to Action (or CTA) is quite possibly the most important component of your hotel website or landing page—encouraging a potential […]

As social media continues to grow and evolve, more and more businesses are increasing their social media marketing efforts, and this trend shows no signs of slowing down. By 2017, […]

Digital marketing is a great way to burn lots of cash, now more so than ever. It used to be that SEO and Adwords were the only game in town. […]

NB: This is an article from Leonardo In a recent article, we introduced you to the idea of starting to think beyond selling hotel rooms and uncover ways to generate […]