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How Guests Can Amplify Your Hotel Marketing Budget
NB: This is an article by Tambourine There is no one we trust more than a friend or family member. According to Nielsen Media, 83% of people say they trust […]
Luxury hospitality brands must focus on fine-tuning social media strategies
A surprising number of luxury hotels and hospitality brands have put stock into accounts on Google+, but the effort is proving fruitless, as consumers are not interested, according to L.I.K.E. […]
Expedia Begins Revealing Its Big Ambitions in Hotel Services
Expedia Inc. is in the process of introducing globally a new way for hoteliers to promote ancillary services such as discounted spa treatments, loyalty points or free parking on brands […]
How Google’s new Extended Text AdWords can boost your performance
It’s no secret that consumers start their holidays online or on mobile. New research shows that for millennials it’s as many as half using their mobile to research and buy […]
How independent hotels can use metasearch to compete with the big chains
This year has seen a major increase in direct booking campaigns from the big chains. We’ve watched Hilton and Marriott engage in extensive promotion of their brand websites using loyalty […]
The One Thing You Can Control With TripAdvisor Reviews
The influence of reviews on traveler’s booking behaviors is well established. Some 95% of travelers consult reviews before making a purchase. And data from TripAdvisor reveals almost all of their […]
Book on Google: What it means for hotels
Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. […]
5 Customer Concerns Revenue Managers Need to Address
In the first part of our series, we looked at 6 ways revenue managers can use data to make their hotel smarter. However, a revenue manager’s job is bigger than […]
Win Direct Bookings with Post-Stay Feedback
NB: This is an article from TrustYou We have already discussed how hotels can drive direct bookings during the search and booking and onsite experience phases of the guest journey. To […]
The battle of the bookings: How hotels can work with, not against OTAs
Online travel agents (OTAs) may not be the ‘necessary evil’ they are made out to be, industry experts have agreed ahead of two major hotel events, with many boasting a […]
