mirai
Time to Retire Resort Fees? A Strategic Analysis for Hotels
Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely
Google Ads AI Max for Search: A Revolution in Hotel Marketing
AI Max is a Google Ads search campaign setting designed to find, attract, and convert customers with unmatched relevance. It uses AI to:
AI Agents and Metasearch Future: What GMs Need to Know
AI agents are coming – but the value of price comparison, and thus metasearch, isn’t disappearing. Instead, they’re both evolving
Expert Partner Hotel Tech Updates – May 2025
Here is the round up of awards, acquisitions, product launches and strategic partnerships during the month of May for our Hotel Technology Expert Partners
AI Will Display Inventory and Prices in Real-Time. Are You Ready?
This is where access to real-time ARI – availability, rates, inventory – comes into play. Can you imagine when AI returns final exact prices?
The Era of Predictive Tourism: Personalization Through AI
Predictive tourism is the art and science of using AI with in-depth data analysis to identify traveler needs and deliver highly personalized experiences
Heading to ITB? So are our Expert Partners ….. Like to Meet?
With so much to see we thought it might be helpful to see which of our Expert Partners are exhibiting or attending ITB Berlin 2025
How to Analyse the Unconstrained Demand for Your Hotel (Pt 2)
To get a complete picture of the unconstrained demand for your hotel, it is important to analyse both successes and missed opportunities
Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)
In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads
How AI is Reshaping the Hospitality Digital Marketing Industry
AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players
