messaging

guesteq who are we interview video thumbnail

GuestEQ “Who Are We?” – In Conversation with Scott Curran

Scott introduces us to GuestEQ, the solution, core differentiators and how frustration with antiquated operational practices led to developing the platform

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How to Retarget Abandoned Hotel Bookings

Actively retarget abandoned bookings in a considered approach and you’ll see increased bookings, enhanced revenues and boosted profits

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7 Solid Benefits That Prove Hotel Guest Segmentation is a Gem

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

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group of people mapping out a hotel website layout to best optimize it

5 Tips to Step up Your Hotel Website Messaging Design

Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist

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A ‘Boomer’ Travel Checklist for Independent Hotels

So, what do you think? Are Boomers banging on your hotel door? Or do you anticipate a different demographic to lead the return to travel?

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two people having fun looking through donuts reflecting how hotels should view their marketing in a different way

7 Effective Online Upselling and Cross-Selling Strategies for Hotels

While competition increases and new ideas are constantly being thrown out, upselling makes it one of the top actions for hotels to enhance performance

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3 Tips for Essential COVID-19 Pre-Arrival Hotel Messaging

While you can’t control the pandemic, you can put your guests at ease with our top three tips for essential COVID-19 pre-arrival email messaging

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How to Set Up a Successful Hotel WhatsApp Strategy

Whatsapp marketing is a great opportunity to reinforce your brand and build long-lasting customer relationships. Test on a small scale to see if it works

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Hotel Market Segmentation: Types of Travellers in the Hotel Industry

When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.

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Does Your Hotel Speak Your Guests’ Language of Love?

Finding the smallest details to ensure our guests experience are memorable and even sentimental at times is the dream that we signed up for

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