marketing
How Can Google Analytics Help My Hotel?
Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing
Future of Influencer Marketing: From Visibility to Performance
Hotels must acknowledge three key shifts driving influencer marketing today. First, influence is no longer a question of exposure but action
How Ignoring Guest Segmentation Is Hurting Your Profits
By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests
Hotel Branding: Leverage Your Unique Selling Proposition
For hotels with event venues, branding also involves positioning your property as a go-to destination for memorable and successful events
6 Social Media Trends Hoteliers Must Leverage in 2025
Here’s what’s making waves in social media and how you can use these trends to elevate your hotel’s online presence

Strategies For Marketing Your Pet Friendly Hotel
So how can hotels ensure travelers know they are pet friendly and set themselves apart? Here is a guide to help you position your hotel
How Email Personalization Drives Hotel Sales
Your emails need to be thoughtful, targeted, and personal. Here are top tips to make your hotel sales emails more engaging through personalization

How to Craft and Promote the Ultimate Hotel Loyalty Program
A loyalty program isn’t just a marketing tool, it’s a relationship builder. It’s about making your guests feel special, valued, and excited to return

Hotel WhatsApp Marketing: How to Transform Guest Engagement
We’ll show you why WhatsApp Marketing is a game-changer for your hotel and share proven tactics to ensure your messages truly resonate
How To Optimize Your Hotel For AI Search Like ChatGPT
Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests