marketing

In the hotel industry, positioning is crucial because it directly influences the types of guests you attract and how much they are willing to pay

The Antitrust ruling gives hotel marketers an opportunity to diversify digital strategies and reduce dependence on Google’s search and advertising products

We’ll cover eight top email marketing tips that can help your hotel maximise its email campaigns and grow its guest list.

Whether you are tasking your in-house team or outsourcing to an agency, resources must be determined to dedicate to social media

trivago, the under-pressure metasearch has been trying out a new way of displaying search results, which could obscure direct hotel prices

It’s essential to note PMax isn’t here to replace other advertising tactics but to complement them, adding another layer of depth to your marketing strategy

Many of the old silos still exist, and the dream of a fully integrated unified commercial strategy remains just that – a dream. But the journey is not over

Good content can help you showcase multiple facets of your hotel story, which helps to educate your target audience and improve brand’s reputation

How would your budget running out earlier in the day impact? You simply will not have visibility later in the day, when key search activity is taken place

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account