marketing

The funnel has shifted. Discovery comes before search, and social content has become the earliest and often most powerful touchpoint in the guest journey

Whilst the push for direct bookings is understandable, in practice, they often come in short-lived spikes, driven almost entirely by paid campaigns

The window for easy wins is closing. Every month hotels wait, AI agents learn to recommend competitors with better data infrastructure

No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters

Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!

Social media success isn’t about the biggest budget. It’s about smart, strategic, authentic storytelling, something independent hotels do well

Whether you’re starting from scratch or refining your current efforts, this guide will help you build a solid, future-proof SEO plan

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

Here we answer frequently asked questions about seasonal paid search advertising and provide advice to get you started with your hotel