marketing

It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play

We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year

Do not waste the opportunity to jump in with the sharks and make Black Friday and Cyber Monday your Hotel’s sale event of the year

Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue

Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup

Frequency is actually easy to understand and calculate. Frequency is the number of times a user has seen your ad or campaign in a certain period of time

Email marketing for hotels has changed. Let’s dive into the different changes for email marketing today and how hotels can build an effective strategy

Let’s walk through exactly what social proof is, why it’s so valuable, and how you can make the most of it in a way that’s effective, and a little fun!

These shoulder season strategies are all about being precise in your targeting and innovative in your offerings. These tactics do more than just fill rooms

Crafting effective voucher campaigns is key for maximising impact and driving both short-term revenue and long-term loyalty. Here are some creative ideas: