marketing

To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

A confirmation email has the power to build your guest’s trust and loyalty, get them excited about their upcoming stay, and generate additional revenue

Personalization has become a hot topic, but the question is, when it comes to personalization vs privacy, what do your hotel guests actually prefer?

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

It is time to bid farewell to gut decisions and embark on the path of data-driven hotel distribution, by leveraging data, numbers, and facts

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship

Successful conversational marketing campaigns strike consumers’ curiosity so they are naturally inspired to talk about it or post about it on social media

Hyper personalized marketing involves delivering highly tailored and individualized experiences that goes beyond traditional personalization techniques

We explore the transformational process of turning your hotel from merely a place for travelers to rest their heads, to a much anticipated destination

Travelers using OTAs for research and planning highlights the importance of having a brand presence beyond your owned website