marketing

In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. NB: This is an article […]

Travel Tuesday is here to stay. This burgeoning travel shopping day has seen online searches surge by over 500% since 2021 (McKinsey, 2024), marking it as a unique opportunity for […]

An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play

We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year

Do not waste the opportunity to jump in with the sharks and make Black Friday and Cyber Monday your Hotel’s sale event of the year

Your hotel’s website is not just there for overnight guests. It’s a dynamic tool that can significantly boost your group bookings and onsite event revenue

Get started by implementing SEO strategies outlined to optimise your content for voice search using conversational keywords and schema markup

Frequency is actually easy to understand and calculate. Frequency is the number of times a user has seen your ad or campaign in a certain period of time