marketing

More hotels are turning to personalized marketing and exclusive family offers to capture attention and drive direct bookings

Most of the paid advertising “horror stories” are myths and believing them could cost your hotel tens of thousands in lost revenue every year

For hotels, this is the perfect moment to shine. Here is how to make social media your most powerful marketing channel this peak season

Rigid booking policies are no longer viable in a competitive hospitality market. Flexibility is not a feature, it’s the new price of entry

Hotels must design a journey where the moment a guest feels captivated by a story, they can instantly act. Every interaction should feel intuitive

On November 3rd, Google will roll out significant updates to its Meta Price Accuracy Policy. We outline what it means for the metasearch auction

Guest communication is a powerful tool for revenue, brand recognition and reputation. When talking about multi-property hotels, it is even more important

Until recently, SEO tools could request up to 100 search results per page for analysis. Google’s new limitation caps this at about 10 results per page

Keep reading to learn about best practices, strategies, and examples to help you write email subject lines that actually get clicks

Since the guest experience begins with your hotel website, the messages displayed should be engaging and the design visually compelling