marketing
Elevate Your Hotel Prospecting Game with Strategic Emails
It’s not enough to simply email prospects, the key lies in strategic and thoughtful communication to stand out amidst the barrage of emails
How To Manage Your Hotel’s Google Business Profile
Here are the best ways to begin SEO for your hotel’s Google business profile, an increasingly important element of earning SERP real estate
Effective Marketing Techniques for Hoteliers in the US
In 2025, hotel marketing isn’t just about booking a few extra nights. It’s about using creativity and data to create an unforgettable guest experience
Don’t Wait: Launch New Year Campaigns Right After Christmas
Instead of waiting until January to launch campaigns, hotels can capitalise on the post-Christmas buzz by kicking off their marketing efforts early
Maximise Your Hotel ROI In 2025
Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTA’s…sound familiar?
Year End Thank You Emails: A Simple Gesture with Big Impact
For hotels that cater to groups, meetings, and events, thoughtfully crafted year-end thank-you emails can leave a positive lasting impression
Booking.com’s New Review Scoring: What it Means for Hotels
Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels
The DMA Games Begin: Booking’s Response and Google’s Trial
Javier talks about the recent European Commission DMA compliance workshop, Booking’s response and Google’s trial search changes
How to Reach Guests in Post-Stay Phase to Maximise Relationships
There are several strategies you can try to implement to reach out to your guests after their booking has finished
Consent Conundrum: Balancing Privacy & Data Driven Insights
What should you expect when you correctly implement a cookie consent banner on your hotel website and how can you navigate the ‘consent conundrum’?