marketing

There is a lot of buzz lately about hotel reviews on Google and what really drives improvements in ratings, review summaries, and local search rankings for hotels. As of recent, a few online […]

Today’s travel shopping journey has never been more complex. In Leonardo’s recent webinar, “Strategies to Thrive in Today’s Complex Travel Shopping Journey,” we discussed the chaotic reality that hotel consumers […]

Search engine optimization — or SEO — is critical to your overall online presence. With the best SEO practices, you can increase your hotels ranking on the search engine results […]

Keyword research is the backbone of any SEO strategy. Getting a hotel to rank for the right keywords can greatly impact its success, but choosing the right keywords to target […]

Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out an a huge opportunity. Today, we’re going to take you through why and how […]

In hospitality, marketing automation is on the leading edge of industry technology. Despite years of 50 percent annual growth, marketing automation is still the new new thing for almost all […]

The “Live There” campaign from Airbnb reveals an intention to target a new demographic – after traditionally looking to connect with Millennials, it is now marketing to families. The ad […]

Measuring the success of your social media efforts is a must, regardless of what channels hotels are using. What’s even more important is making sure that you are paying attention […]

Meaningful engagement or just communication? What does it takes to genuinely connect with travelers? With the rise of mobile and digital, consumers have higher and higher expectations for interacting with […]

Up to now, hotel groups’ loyalty programmes have been about encouraging repeat bookings with the offer of points and access to higher membership tiers – much like airline frequent flyer […]