Effective hotel marketing strategies to drive profitability and revenue

As a hotel owner, you must be looking out for ways to attract new guests to your property, although not be sure where to start from! If you haven’t already designed the pipeline for an effective marketing strategy to attract more guests, we are listing a few of them for you.

#1: ‘Search friendly’ content strategy

If your hotel website is not optimised, your content won’t amount to much. The need of the hour is the adoption of right SEO practices, the content on the website should be keyword optimised, informative and engaging. Very few hoteliers adopt good content strategy, such as posting a blog regularly in the resource section. This is a great way to provide travellers the information they need the most such as local sightseeing places, art and cuisine while also improving organic search results. Hotel owners who have adopted SEO optimisation can see it yielding good conversions.

#2: ‘User friendly’ website

While SEO and content plays a major role in digital marketing strategies for hotels, the website should be user-friendly too. Navigation must be simple (loading pages should take less than 3 seconds) and design should be elegant. Video testimonials of guests, images of your property, and other sources can make your hotel website popular and can be a great way to connect with guests. So keep in mind these factors while designing your hotel’s website.

#3: Social media

It goes without saying that social media is one of the most important channels for marketing for many segments. Social media is a way to create dialogue with especially millennials who love to share news about themselves online. Some of the top social media platforms are Instagram, Twitter and Facebook. Hoteliers can engage with their target audience on any of these, especially Facebook, as it is a two-way communication channel. Many hotels chains have accounts/ pages on social channels where the guests can post videos and travel pictures with ‘Best moment at the Hotel’.

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