marketing

Have you ever noticed that there is often some disconnect between a rating you received from a guest in an online review and the comment they wrote with it? This […]

There’s nothing quite like a bit of holiday research to get you through a rainy day. Now, according to new stats from Signal, more of us than ever are using […]

NB: This is an article from HeBSDigital As mobile bookings and website visits increased by 46% and 28% year over year (HeBS Digital Research), it is critically important to determine […]

You never get a second chance to make a first impression. That’s why your website is undoubtedly one of the most important assets your organization can have. For any given property, […]

Digital can help hospitality brands extend their relationship with guests beyond their stay, according to an executive from Mandarin Oriental speaking at Luxury Interactive 2016 on Oct. 19. Consumers’ engagement […]

The quest to create epic content is real, my friends, and it is reaching mythic levels. Everyday, SEOs write, speak, and share content about the correlation between dynamite landing pages […]

Running a successful hotel, when you hit the bottom line, comes back to one thing: driving profitable bookings. Will that new carpet look good in pictures? Does your staff respond […]

There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business. There is still significant debate about the long-term impact […]

We’ve recently been covering how, as hotels, you can get your guests to do your marketing for you, but if your website (or ‘shop window’) is not up to scratch, […]

Throughout my career in revenue optimization for the hospitality and travel industry, I have always stressed the importance of owning your digital assets. This means having control of your domain, […]