marketing

  Earlier this month we had the opportunity to sit down with Tim Davis, the CEO of PACE Dimensions, about the current state of marketing in the hotel industry. Tim […]

Facebook has made a lot of updates to its business pages lately, releasing new features so fast we almost forget that they’re there. From innovative advertising opportunities to expansion into […]

Whether you like it or not, Google My Business is your hotel’s virtual storefront. It’s the first thing most potential guests will see when searching for you on the web. […]

As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical and a key expectation of any […]

Roughly two thirds of all hotels in the United States are chain affiliated. Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty […]

The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the days are not getting longer so automation and smarter […]

As digitalisation advances and accommodation providers increasingly strive to reduce their dependence on online travel agencies (OTAs), it has become even more essential for hotels to keep up with digital […]

Most social marketers still consider Facebook their most valuable hotel social media platform and it shows by the amount of ad revenue poured into the platform. 2017 ad revenue for […]

Imagine creating a product so well-known, so pervasive in the market, and so closely identified with a particular solution, that your product name becomes synonymous with the product itself. ‘Kleenex’ […]

The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever they’re seeing your hotel – an OTA, your website, a billboard, an online […]