marketing

No matter how hard you try, the truth is that your segmentation strategy won’t work unless you have the right data to power the filters

Two forces are leading the transformation in the way guests are booking hotels: mobile and artificial intelligence (AI). Hotels must adapt!

Social media success isn’t about the biggest budget. It’s about smart, strategic, authentic storytelling, something independent hotels do well

Whether you’re starting from scratch or refining your current efforts, this guide will help you build a solid, future-proof SEO plan

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

We implemented a strategic SEO optimization plan to help enhance online visibility and drive organic search traffic for improved direct bookings

Here we answer frequently asked questions about seasonal paid search advertising and provide advice to get you started with your hotel

AI making bookings can sound exciting, but in hotel reservations, this vision faces hurdles which could stop it from becoming a distribution channel

Instagram posts being indexed in search means your social feed matters more. It’s no longer enough to be present. You need to be compelling and consistent

Historically, we’ve seen the same key elements in the Search Engine Results Page (SERP): ads placed at the top, a map or local listings beneath, and organic results taking up […]