marketing

Here’s how marketers and revenue managers can contribute to better alignment with their inter-departmental colleagues

As you rethink your marketing strategy, copying others may get some traction, but crafting a unique identity for guests will make you a destination

It may not seem like it now, but Black Friday is just around the corner. Now’s the time to start making a plan for your Cyber Sale

We explore how luxury hotels allocate their marketing budgets and the challenges a hotel can face with standard marketing options

By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful

Despite the promises of personalization, mega-chain websites and email marketing often feel generic, bordering on uninteresting, and even annoying

There’s a real opportunity to boost bookings and revenue this fall. If your shoulder season marketing feels stale, now is time to look for inspiration

By aligning your upselling efforts with your brand, you can transform every guest interaction into an opportunity to showcase your unique value proposition

For hotel marketers, designing assets for a digital marketing campaign can be daunting, especially with the ever-evolving digital landscape

Hotel positioning is the strategic process of defining and promoting your hotel’s unique attributes, target market, guest profile, and UVPs