loyalty

In the ever-evolving world of hospitality, one of the trickiest parts of revenue management is figuring out how to handle those die-hard customers. You know the ones – they’ve been […]

We follow up on a recent article outlining some of the revenue management practices that could be considered to run a little close to unethical

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace

A high level of guest engagement can build strong relationships, fostering loyalty and encouraging them to choose your hotel for future stays

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

With these small but impactful gestures, you can elevate guest experiences and cultivate a loyal base of satisfied customers

Why would you expect your discount-based loyalty program to increase your ADR? It’s counter intuitive and mathematically impossible

Over the years, the fees hotel owners pay to franchise companies have typically grown at a pace greater than the rise in hotel rooms revenue. NB: This is an article […]

Hotel loyalty points programs provide an easy opportunity for an independent property to establish loyal customers

Customer retention is the secret to healthy growth and profitability – it’s also how you turn guests into brand ambassadors