loyalty

The points based system is outdated, expensive to run and a lazy attempt to build loyalty. It is up to hotels to figure out how to use data to reward

Post-stay email is important because it drives repeat bookings, builds loyalty, boosts advocacy, develops customer retention and maintains relevance

As 2022 signals continued uneven demand, teams must align on one shared objective: optimize revenue and profit across the whole operation

Hoteliers have an opportunity to tap into this increased digital holiday shopping. The holiday festive season focus is multifaceted for hoteliers

Hotel commercial teams should be considering all revenue avenues: spa, restaurants, early check-in, late check-out; merchandising the total hotel experience

Attracting previous guests should be given the same amount (if not more) attention than acquiring new guests since the cost of doing so is less

78% of people prefer immediate benefits, rather than accumulating loyalty points. Another 20% don’t join loyalty programs because rewards don’t appeal

Understanding eight levers that significantly impact the performance of loyalty programs can help companies extract the most from their membership programs

Being prepared for low period season can help hoteliers to increase demand, better allocate hotel expenses and therefore to optimize its profitability

This increase in direct traffic won’t tip scales to hotel’s, OTAs are too strong to back off. Let’s see how direct booking strategies help hotels succeed