loyalty

Innovative Hotel Digital Marketing Trends that Inspire Bookings

We explore several hotel digital marketing trends that incorporate social media, website content, retargeting ads, loyalty programs, and local partnerships

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Hotel Guest Personas: Attract and Retain the Right Type of Guests

When hotels create guest personas, they can deliver a personalised experience to guests, and in turn, gain trust, loyalty and increase repeat bookings

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How to Increase Hotel Direct Bookings: 5 Tips to Know

Even if you have a plan in place and see regular direct bookings success, there may still be some gaps to fill. So keep reading for expert tips

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Booking.com Have Expanded Their Genius Loyalty Programme

As an independent hotelier, it’s important to be aware of Booking.com’s expanding loyalty programme. Why? Because it may impact your direct bookings

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Blockchain and Revenue Management: A Window Of New Opportunities

The use of blockchain technology in revenue management can be applied through inventory management, demand management and pricing strategies

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The Role of Hotel Loyalty Programs in Today’s Environment

The important role of hotel loyalty programs come at a moment where ensuring core business activities are not enough to compete on the market

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Smart Data Gives Casinos an Edge in Generating Revenue Post COVID

For casinos to continue attracting a steady stream of customers and revenue, each customer must be presented with a custom-tailored stay experience

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dice representing the need to rejuvenate revenue strategy

Gamification: Offering Guests an Interactive and Engaging Experience

Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement

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Hotel Shift in Strategy Required: 7 Trends to Consider

To set themselves up for success in this new normal, Hotel owners and operators must adapt their strategies to meet evolving industry trends

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Will Guests Say “I Do” Again? Technology Impact on Guest Satisfaction

The list of hotel guest-facing technology is quite long. Are guests satisfied with these new technologies? More importantly, would guests rebook?

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