loyalty

Last November, I had the opportunity to attend Inbound for the first time. For those of you haven’t been, it’s definitely one of the best marketing conferences out there and […]

It’s often thought that loyalty programs are designed to reward customers with special offers, treats, and discounts in the hope of retaining their business and encouraging customers to spend more […]

What’s good for the goose is good for the online travel agencies, too. Commenting on major hotel chains offering exclusive loyalty rates to their members in an effort to undercut […]

Delivering great guest experience leads to loyalty and while rewards systems, points and discounts can help they aren’t the natural way to build guest loyalty. At Experience Hotel we work […]

Hilton’s recent shake up of its loyalty programme is a bold move for the company and will impact the whole travel and hospitality sectors. Rebranded as “Hilton Honors”, members are […]

Today Oracle announced the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology […]

Recently, a small hotel group asked us an extremely smart and on-point question: “How do I create a loyalty program that is not a loyalty program?” They understood that while […]

It is a fact: consumers love loyalty schemes! Nevertheless, due to our society evolution, their expectations are changing for a personalised, flexible and digital approach. Let’s discover these new trends […]

Hotels spend a vast amount of time trying to procure more bookings and increase their occupancy rates. So what if you’re really good at distributing your rooms or the market […]

This week in Talking Data, Travel Data Daily spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the use of data, and the […]