hotels
Booking Bots vs Guest-Facing Agents: Hotel Chatbots in 2026
Booking chatbots set expectations and capture demand, while guest service chatbots deliver on those expectations once the guest arrives
Why ChatGPT Is Not a Revenue Management Tool
The problem is not that ChatGPT is “bad at revenue management.” The problem is that it does not actually do revenue management at all
How to Identify AI Traffic Coming to Your Website
With the growth in AI tools like ChatGPT, the traffic that traditionally came to hotel websites from search engines like Google has been affected
How to Write AI Search Optimized Hotel Content
How does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?
How to Create a Website that Builds Trust and Drives Bookings
When we treat every guest interaction as part of an ongoing conversation, we build the kind of loyalty that naturally drives direct bookings
Group Pricing and Displacement Mistakes = Revenue Leakage
Displacement is one of the clearest ways to protect peak dates, reduce revenue leakage, and make smarter pricing decisions
The Human Calculator is Dead: AI Will Save Revenue Managers
We are entering an era where the Revenue Manager is no longer the person who updates the system, but the one who orchestrates the commercial strategy
Turning Low Season Into High Impact on Your Hotel Website
Focusing on storytelling, unique experiences and value-driven offers, the low season can be transformed into a time of meaningful engagement
How to Turn Valentine’s Searches into Direct Bookings
Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes
Per Day Pricing or Occupancy Based Pricing?
Is it possible to achieve the revenue precision of Occupancy Based Pricing with the operational agility of Per Day Pricing?
