hotels

We’ve entered the era of GEO! The rise of generative search engines means hotel marketers must create high-quality content to satisfy AI channels

Success now depends on how your content guides the traveler. If written strictly for search engines, rather than people, is often overlooked in AI search

From the moment someone walks through the door (or taps “check in” on their phones), every second counts toward shaping the guest experience

To attract more bookings, try doing something a little different. Here are some ideas for captivating travelers this Valentine’s Day

As traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story

The 3 traditional pillars of direct distribution will continue to play a role, although their relative importance will shift as AI becomes more prevalent

When a commercial leadership role becomes vacant, it rarely goes unnoticed. But the time it takes to fill that role can quietly disrupt performance

The strongest revenue strategies use Q1 to tighten fundamentals, correct any drift from the previous year, and put guardrails in place early

In a busy hotel, pricing can easily slip off your radar. When you wait too long to respond to shifts in demand, you miss your window to optimize revenue

Here are 10 supercharged Super Bowl ideas to drive sales and revenue, streamline operations, and keep your fans coming back long after the final whistle