hotels

Booking Bots vs Guest-Facing Agents: Hotel Chatbots in 2026

Booking chatbots set expectations and capture demand, while guest service chatbots deliver on those expectations once the guest arrives

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Why ChatGPT Is Not a Revenue Management Tool

The problem is not that ChatGPT is “bad at revenue management.” The problem is that it does not actually do revenue management at all

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How to Identify AI Traffic Coming to Your Website

With the growth in AI tools like ChatGPT, the traffic that traditionally came to hotel websites from search engines like Google has been affected

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How to Write AI Search Optimized Hotel Content

How does your hotel produce or revise its content to ensure it’s best structured for visibility in AI search engines?

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How to Create a Website that Builds Trust and Drives Bookings

When we treat every guest interaction as part of an ongoing conversation, we build the kind of loyalty that naturally drives direct bookings

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Group Pricing and Displacement Mistakes = Revenue Leakage

Displacement is one of the clearest ways to protect peak dates, reduce revenue leakage, and make smarter pricing decisions

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The Human Calculator is Dead: AI Will Save Revenue Managers

We are entering an era where the Revenue Manager is no longer the person who updates the system, but the one who orchestrates the commercial strategy

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calendar showing the month of january which can often be a quiet month for hotels in the low season reflecting the need to have high impact on their website to drive conversion

Turning Low Season Into High Impact on Your Hotel Website

Focusing on storytelling, unique experiences and value-driven offers, the low season can be transformed into a time of meaningful engagement

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heart on a keyboard reflecting the importance for hotels to turn valentine day hotel searches into direct bookings

How to Turn Valentine’s Searches into Direct Bookings

Most Valentine’s Day bookings happen within a tight booking window – often 2–14 days before the date. That’s when Google search intent spikes

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letters spelling out the word pricing

Per Day Pricing or Occupancy Based Pricing?

Is it possible to achieve the revenue precision of Occupancy Based Pricing with the operational agility of Per Day Pricing?

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