hotels

We explore how retargeting ads work, why they’re essential to your property’s digital strategy, and how to run campaigns that maximize revenue

High email capture rate means you can communicate directly with more guests, present personalized offers and specific campaigns to drive engagement

The gap between a data-savvy hotel and those with outdated methods is growing fast and it directly affects your revenue, profit and market share

Competitor rates are a factor in your forecasting, but placing more weight on value proposition and other demand indicators is beneficial

Whether upselling, re-engaging past inquiries, or creating enticing bundled offers, a proactive sales approach will optimize performance and profitability

By aligning upgrade offers with guests preferences you empower them to shape their own stay, and stronger revenue will naturally follow

We cover 15 actionable tips to strategically position your hotel to boost occupancy rates and revenue, increase direct bookings and guest satisfaction

Hotels should showcase area attractions on their website to enhance the guest experience, boost direct bookings and drive additional revenue

Today’s travelers crave authenticity. Instead of glossy hotel ads, they turn to influencers for real, relatable experiences before booking a stay

Many hotel social media feeds have started to feel more like static online catalogs than dynamic invitations to explore, feel, and connect