hotels
Aligning Revenue, Operations and Guest Value to Forecast for Action
By shifting from a room-centric model to a guest-centric, total revenue model, we stop being historians and start being architects of what will happen
Phone Calls Are “The Last Mile” of Hotel Distribution
How well is “the last mile” managed these days? What happens when the phone rings? Too often, websites hide phone numbers, making it difficult to even call
How to Stop Guests from Running Back to OTAs
The important question is not how to increase traffic. It is why so many guests hesitate at the final stage of decision-making on the hotel’s own website
Top 6 Booking Priorities for Today’s Leisure Traveler
The study reports that a hotel’s price, location, reviews, booking options, experiences, and sustainability are the top decision points for travelers
What Asset Managers Will Expect From Revenue Management
Revenue management is no longer a function that asset managers just “monitor”. It is a core lever of asset performance, risk control and value creation
Hotel Business Intelligence: A Practical Guide for Hotel Owners
A hotel business intelligence solution is essential for moving beyond the limitations of manual reporting and siloed property data
How Enterprise Wide Analytics Can Boost Hotel Performance
We believe the future of hospitality analytics lies in helping hotel leaders move beyond fragmented insights and toward a unified view of performance
Hotel Paid Ads: Where to Use AI vs Human (and Why)
The real question is no longer should we use AI in hotel ads, that’s settled. The question is, which decisions are better made by machines
Help Your Direct Bookings Bloom with Creative Seasonal Strategies
Let’s explore timely and strategic approaches to capture demand early and turn seasonal interest into direct bookings
How to Tell If Your Revenue Strategy Is Actually Working
A good revenue strategy leaves clues when it is working, and it leaves clues when it isn’t. The hard part is knowing what signals matter
