hotels

sign post saying same old way or something new reflecting the change in the commercial role within a hotel as ai takes on more of the analytics work

How Will Commercial Role Evolve as AI Absorbs Hotel Analytics Work

Forecasting, excel modelling, pattern detection, scenario simulation. These were once the differentiators that defined revenue and commercial leadership

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keyboard with a red thumb pointing down reflecting the impact of ai as it drives guests away from hotel website and into conversation apps

How AI Shifts Guests from Website Browsing to Conversation

The role of the website as an interface will be threatened as it faces increasing competition from conversational channels that operate outside a browser

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two people sitting on a bench by a beach illustrating how a hotel summer strategy needs to be focused on the season not just memorial day

Why Summer Strategy Starts Long Before Memorial Day

While major events capture attention, strong summer performance depends on the full season, not just a few high-demand dates

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person standing on a peak looking out over a mountain range reflecting the need to look ahead and see where hotel revenue is headed in 2026

Where Hotel Revenue Is Headed in 2026 and What to Do About It

The gap between properties with a sharp revenue strategy and those without one is becoming much more visible in the numbers.

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thumbnail image for video discussion with hoteliq and rategain about why a partnership between best of breed solutions is better than all in one platforms

Why Best-of-Breed Beats All-in-One for Revenue Managers

Bringing together best in breed business intelligence and competitive rate intelligence, giving revenue managers something all-in-one platform rarely can

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Why Hotel AI Success Now Depends on Measurable Results

AI in hotels is entering a disciplined phase where deployment alone is no longer the goal. The focus has shifted to whether it produces operational impact

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When Every Hotel Looks Premium, How Do The Best Stand Apart?

The luxury brands that continue to stand apart tend to be those whose identities are shaped by something beyond product alone

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The Role of Color Psychology in Hotel Marketing

By understanding how color shapes emotions and decisions, hotel marketers can create campaigns that feel natural and engaging, creating lasting connections

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Why Guests Choose One Hotel Over Another (It’s Not Just Price)

Instead of lining up photos and picking the prettiest, guests mentally simulate the experience of staying at the hotel. Subconsciously, they ask:

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Bridging the Data and Strategy Gap in Revenue Management

The gap between a highly analytical Revenue Manager and commercially focused leadership is one of the largest hidden costs in modern hotels

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