hotels
Avoid Empty Rooms: How to Attract and Manage Last Minute Bookings
Last minute bookings enable you to fill rooms that otherwise go unsold, so it’s worthwhile to create a strategy for them. Use these tips to get started!
Why Forecasting Drives Hotel Success Beyond Traditional Budgeting
Don’t let another year go by constrained by outdated practices – harness the power of forecasting for a truly competitive advantage
The Huge Disconnect Between Brand Motto and Guest Experience
Are you relying only on guest surveys and reviews, which we all know are skewed and biased? Or do you have leaders observe, score, and coach guest service?
How Hotel Guest Segmentation Can Boost Conversions and Revenue
By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews
Spend on Commissions or Invest in Your Direct Sales?
The hotel industry pays OTAs around $47,000M per year in commissions, an average of almost $2,685 per room per year*
Google Kills Metasearch Commission Bidding (CPA): What Next?
The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful
10 Effective Strategies to Boost City Hotel Occupancy
Implementing these strategies can significantly improve occupancy rates in city hotels. Each approach plays a vital role in boosting hotel performance
Hotel Brand Overload: The Coming Shakeout
In summary, brands must find a way to differentiate themselves and develop “tribes” of customers who identify with their particular brand
The Olympics Effect: Insights on Paris Hotel Impact
Pricing data suggests that the business influx from the 2024 Olympics will extend beyond Paris to other French cities
Guest Loyalty Doesn’t Need To Be Complicated… I Promise!
Whether a single boutique hotel or managing a group of properties, you need a loyalty program that empowers your team to manage, analyze, and optimize