hotels

When you can unify every piece of guest data into a single, reliable view, all those missed opportunities start to disappear

By keeping GDS in the distribution mix, hotels strike a balance, maximising profitability from direct bookings while securing volume and premium ADR

Lowering prices too much can have long-term effects: guests get used to discounted rates, making it harder to return to normal pricing later

Here’s what you need to know now about the new EU Accessibility update and how to turn compliance into a guest-winning advantage

Here are 5 ways to market a hotel across the guest journey to elevate visibility, drive demand, convert bookings, and make the most of the festive season

If we follow the guest journey, stage by stage, it becomes clear just how much waste stands between the guest and their experience

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?

Headline metrics like ADR and even RevPAR can create the illusion of growth when the full revenue picture tells a different story

When used strategically, free room upgrades are a powerful tool for hotels to optimize occupancy, enhance guest experience and build loyalty

For hotels, a subscription model offers a great opportunity to create stable income streams, foster loyalty and maximize occupancy year round