guest

Why are hotels still assigning rooms to guests rather than letting them choose the room they want? Booking a hotel room shouldn’t feel like a gamble

Hotel loyalty points programs provide an easy opportunity for an independent property to establish loyal customers

The more prepared you are to handle guest complaints, the less likely negative experiences will damage your hotel reputation and guest reviews

Responding to hotel guest reviews can be very time-consuming. There are a few tips to be as efficient as possible when dealing with this task

Negative hotel reviews need not be detrimental to your establishment’s reputation. Instead, they can be valuable opportunities for growth and improvement

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

Personalization has become a hot topic, but the question is, when it comes to personalization vs privacy, what do your hotel guests actually prefer?

Customer retention is the secret to healthy growth and profitability – it’s also how you turn guests into brand ambassadors

A hotel’s reputation has major influence on revenue through effects on price perception of guests, as a customer loyalty measure, and a marketing factor

We sought to uncover more specific influences besides common internet search engines to help determine which review channels should be the main focus