guest

Chargebacks Are Bigger Problem Than Most Hoteliers Think

With poor guest experiences being a main driver of chargebacks, there’s a real risk of creating a vicious cycle that leads to poor reviews and reputation

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smiling guest at check-out reflecting the importance of this last interaction with the guest to reinforce a good experience and improve hotel reputation

How to Use Check-Out to Improve your Hotel Reputation

How can you make the most of check-out to improve guest satisfaction and hotel reputation? Here are four tips that can make a difference

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How to Calculate Hotel Guest Acquisition Cost (GAC)

By calculating Guest Acquisition Cost, you gain insights into the financial efficiency of your guest acquisition strategies

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Transforming the Hotel Guest Experience in the Experience Economy

It’s about amplifying the overall guest experience, making them feel they’re not just renting space but buying into a holistic, memorable journey

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5 Hotel Trends That Are Transforming the Guest Experience

Each of these guest experience trends is indicative of changes in the industry, some of which may turn out to be more impactful and long-lasting than others

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Evolution of Chatbots in the Hospitality Industry and Key Benefits

We look at the critical role of chatbots in hotel industry, highlighting the benefits of their implementation and the essential features to consider

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A Hotelier’s Guide to Collecting and Using First-Party Data

For hoteliers, first-party data is essential as it comprises information collected directly from guests and website visitors

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ROI of CRM: Measuring the Impact on Hotel Revenue

When looking at the ROI of CRM, it’s important to see beyond financial metrics and recognise the enhanced guest experiences and streamlined operations

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5 Reasons Why Data is Critical for Hotel Marketers

The convergence of hotel marketer data, analytics, and guest expectations for personalized service are redefining the way hotels connect with their guests

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Understanding Your Guest Profitability

There are two important aspects of guest value: share of wallet and time. It begins with determining what the economics of the guest look like

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