guest

Hotels that have increased their direct booking rates, overall loyalty and guest satisfaction have done so by committing to a data driven approach

To improve guest satisfaction, hotels must focus on fully understanding guest preferences and creating unforgettable experiences

To help kickstart your hotel marketing strategy, we’ve compiled five clever booking engine messages and also included some witty copy ideas

Embrace the power of reputation management and watch your hotel thrive in the competitive hospitality industry

It’s not always about filling every room every night; it’s about attracting and retaining guests who bring the most value to your hotel

By displaying authentic user generated content, like reviews, social media posts and testimonials, hotels can build trust and credibility like never before

Relying on demographic data to identify similarities within cohorts is less accurate than you likely expect. Engagement rates tend to be even worse

How are you treating your cheerleaders? Guests who leave positive reviews are choosing to go that extra mile. It’s their way of saying “thank you”

Embracing guest expectations in your marketing strategy is a must. Hotels can craft compelling content that resonates, leading to increased bookings

Often viewed solely as a tool for pricing and channel distribution, the potential of an RMS to dramatically uplift guest experience is vastly underestimated