guest

From the initial spark of desire to travel to the final decision to book, multiple factors play a role in shaping the guest booking decision

Discover why guest segmentation is crucial in today’s competitive market, learn how to effectively categorize your hotel guests and gather the right data

Not all market segmentation approaches are created equal. Precision and focus in defining market segments are paramount to excelling in the hotel industry

Potential of Generative AI to improve marketing ROI in travel sectors is enormous. We expect its adoption to be quicker than the shift to the internet

A guest persona uses insights from data related to guests. It makes it easier for the hotel management to figure out who they should target

Hotel AI can offer a level of personalization for guests or potential guests who have never interacted with your hotel before

Here are 3 reasons why adding a guest messaging platform to your hotel communication strategy is now a must

Too many hotel leaders train staff to memorize service standards as if they were a script. As a result, guests may experience conversations which feel disingenuous

Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website