guest
Omnichannel Communication: The Game-Changer Hotels Need Now
To truly harness the transformative potential of an omnichannel service within the hotel industry, we must first delve into the differences
How Quickly Should I Respond to Reviews?
When guests leave reviews, responding promptly can lead to a quicker resolution for dissatisfied guests or solidify guest loyalty for satisfied travelers
Fake Hotel Reviews – What’s Being Done to Fight Review Fraud
Many hoteliers believe fake reviews are a serious problem, so much so that some have become dubious about the reliability of online review sites
A Human-First Approach to Exceeding Guest Expectations
At the end of the day, technology needs to complement and elevate the guest experience rather than just being flashy
Attracting Gen Z Guests to Your Hotel
There’s no two ways about it, Gen Zers are natives of the online world. This means everything from their inspiration to browsing to booking is done online
Think Your Guests are Too Luxurious for Digital? Think Again
Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests
36 Actionable Ideas to Enhance Hotel Guest Experience
You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences
Listen, Analyze and Act Upon Guest Feedback to Optimize Experiences
Hotels need to double down on improving experiences at the individual guest level and at the systemic level to boost outcomes at scale
When Well-Intended Technology Leads to Broken Experiences
This is a shining example of how the power of technology and human interaction can create a memorable experiences. Sadly, this is the exception.
Loyalty Programs Could Help Soften Impact of Economic Downturn
Loyalty program members has grown faster than total room supply over the past 10 years, helping to expand the potential base of guests