guest

Hotel Subscriptions: The New Hotel Industry Trend

For hotels, subscriptions can increase the lifetime value of a customer, whereas the guests enjoy getting a better deal with more benefits and value

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orange painted blue on the outside reflecting how hotel brand image and messaging can sometimes be disingenuous and doesn't honestly reflect the values and culture of the individual property

Hotel Brand: Is Your External Image and Messaging Fake News

We are talking Hotel Brand. When done well, it is a core differentiator reflecting the culture, values and identity of your hotel, helping to build loyalty

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man on laptop visiting website maybe signing up to a hotel newsletter for a future trip

Best Practices for Boosting Newsletter Signups for Your Hotel

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

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How to be Present for Your Guests at Every Stage of the Booking Journey

Google has dived into its search data further to expand their micro moments into stages of travel – Dreaming, Planning, Booking, Sharing and Experiencing

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Omnichannel Communication: The Game-Changer Hotels Need Now

To truly harness the transformative potential of an omnichannel service within the hotel industry, we must first delve into the differences

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How Quickly Should I Respond to Reviews?

When guests leave reviews, responding promptly can lead to a quicker resolution for dissatisfied guests or solidify guest loyalty for satisfied travelers

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Fake Hotel Reviews – What’s Being Done to Fight Review Fraud

Many hoteliers believe fake reviews are a serious problem, so much so that some have become dubious about the reliability of online review sites

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A Human-First Approach to Exceeding Guest Expectations

At the end of the day, technology needs to complement and elevate the guest experience rather than just being flashy

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Attracting Gen Z Guests to Your Hotel

There’s no two ways about it, Gen Zers are natives of the online world. This means everything from their inspiration to browsing to booking is done online

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hotel guests at a luxury resort which faces different strategic revenue management challenges

Think Your Guests are Too Luxurious for Digital? Think Again

Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests

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