guest

There’s no two ways about it, Gen Zers are natives of the online world. This means everything from their inspiration to browsing to booking is done online

Many luxury hotel GMs believe that ‘digital’ is contrary to the brand image of their premium product in the mind of their affluent guests

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

Hotels need to double down on improving experiences at the individual guest level and at the systemic level to boost outcomes at scale

This is a shining example of how the power of technology and human interaction can create a memorable experiences. Sadly, this is the exception.

Loyalty program members has grown faster than total room supply over the past 10 years, helping to expand the potential base of guests

Guests will be willing to pay more for a hotel with a strong reputation and higher scores than choose a hotel with a slightly lower price

Any accommodation business that wants to amplify reach and drive bookings should incorporate social media into their marketing strategy

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

There are many different types of email marketing and various different strategies that can be used to engage, build relationships and drive conversions