google

If we see it from the way the data gets tracked, Google Analytics 4 looks more like a new tool, rather than a new version of an existing tool

Understanding the role of Google My Business and using options to highlight what makes your hotel unique can help build your customer base

Google Hotel Ads is powerful, but also complex; the devil is in the details. Many hotels are integrated, but just the basics so losing out

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

If you are one of the many hotels that has changed their policy to offer free cancellations, Book on Google provides a way to promote this

The Google Core Vitals metrics require brands to take a more meaningful look at the overall first experience visitors have on their page

The sites that improve core vitals score alongside excellent content that benefits customers will find an opportunity to outpace competition

When google phase-out third-party cookies, what disruption should hotel marketers expect? First, here are areas we don’t expect to be affected

Google my Business, Trip Advisor, and OTA’s have set up their COVID-19 communication opportunities as attributes check boxes

As a hotelier it is useful to navigate as your clients do (in their countries) which is different reality from the one you see at your hotel