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History shows similar patterns during past geopolitical disruptions: demand rarely disappears – it simply redistributes

In a highly volatile environment, taking a “set it and forget it” approach to pricing and inventory management is risky

There is a balancing act between occupancy, rate, and long-term positioning, and those trade-offs do not lend themselves to simple pricing decisions

When hoteliers think about hotel paid search advertising, most immediately focus on Google. While Google Ads remains a core part of any digital marketing strategy, relying on a single search […]

Just like getting a hotel to rank on page one of Google, discoverability is about being an option in the consideration set, or were we even surfaced

What follows is a synthesis of the core data challenges that customers and prospects across the industry are actively working to resolve in 2026

A forecast that is consistently off isn’t just inconvenient, it means pricing decisions made on shaky foundations and demand opportunities that go unnoticed

AI has well and truly entered the mainstream and for travellers it’s becoming just as essential as Google and TripAdvisor used to be

Green sustainability UGC shouldn’t live in a lonely Earth Day folder. It works best when baked into your broader Instagram marketing strategy

Dashboards don’t fail sales leaders because there isn’t enough data but because they’re stuck explaining the past