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Hotels Can Take Advantage of Facebook’s New Appointment Booking Tool

While appointment bookings don’t appear to be enabled on all accounts yet, we would imagine that it’s only a matter of time before all hotels can benefit.

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How To Tackle Facebook Ads in 5 Easy Steps

Social media can be intimidating. Between constant updates and trending something or others, it’s a lot to handle. But, when used correctly, platforms like Facebook can be an incredibly effective tool.

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Facebook Bid Multipliers for Hotels: A Crash Course

Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.

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The Dummies Guide to Facebook Native Ads for Hotels

Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the flow of the Facebook feed. The key to native advertising is that it is non-disruptive.

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3 Reasons Facebook & Instagram Ads Are Snatching Space In Your Media Plan

The Facebook and Instagram advertising platforms have risen to become the predominant options for social advertising, occupying a progressively larger place in hotel marketer’s media plans. We’re continuing to see […]

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Hospitality Social Media News (April Edition)

A lot has happened in the past two weeks in the social media marketing world, and as hotels and resorts tackle the Spring Break rush and prepare for the upcoming […]

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Facebook and Instagram Advertising for Travel: Key Trends Revealed

Social media advertising represents the largest portion of digital ad spend for travel marketers in 2018 at 30 percent—and that number will continue to grow. As Facebook and Instagram continue […]

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How to Drive Revenue Through Targeted Facebook Ad Campaigns

Targeted Facebook ad campaigns can be a great source of revenue for your hotel, especially if you take advantage of big events in your local area by offering guests a […]

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All-In-One Facebook Messaging & What It Means for the Hotel Industry

Facebook recently announced it is reportedly working to develop a single, unified messaging infrastructure and increasing the connection between several of their apps. NB: This is an article from Lodging […]

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How to Convert More Travelers with Facebook Dynamic Ads for Travel

The influence of Facebook continues to grow in the travel sphere. As we discussed in a previous post, the social media giant now boasts an expanding range of travel-related tools […]

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