facebook

How is a travel marketer to choose which social platforms to advertise on? From TikTok, to SnapChat, to Pinterest, there is no shortage of options

We explore some new features on Google My Business and Facebook as well as identify new ways of leveraging content on YouTube and Instagram

If debating whether to use Facebook ads or boosted posts, you should look at your goals. Do you want to boost page likes, comments, shares?

By connecting actions and conversions on your website to your Facebook investment, you’ll increase the return on your marketing investment

Hotels and resorts across were forced to decrease or pause Facebook advertising spend due to lack of available marketing funds

In addition to sharing your own content, you can also take the opportunity to share curated articles and resources on your Facebook page

Not sure what you should be posting on your Facebook page to engage with followers, expand your reach, and drive more reservations? Here are 6 ideas

Facebook Groups and Quora are your bridges to these conversations and connections, making them imperative for a well-rounded marketing strategy

When Google announced they would be providing $340 million in Google Ads credits for SMBs, advertisers and businesses were anxious to know if they would be eligible

Wedding lead generation campaigns look just like normal Facebook wedding ads, however, rather than sending a user to your hotel’s website, the ad will populate a request for proposal form