email

It’s tough to overstate how important these email practices are when it comes to giving marketing emails every chance of reaching recipients

With nearly 90% of businesses communicating with customers via email, the content must be well executed to stand out amongst the crowd

By using this form of hotel guest segmentation the resort sees increased campaign conversions, a surge in bookings, and a host of positive reviews

Failure to properly address email authentication can result in messages ending up in the spam folder or not being delivered at all

Whether persuading a guest to book again or reminding them of an upcoming trip, an email is invaluable to your marketing and communications strategy

Below you’ll find a range of strategies and real-life examples. Use them as inspiration for your own email campaigns to boost revenue

In this digital age, hoteliers no longer talk at guests but with them, wherever they are – from your website and email to SMS and guidebooks

We delve into how marketing automation can revolutionize lead generation in the hotel industry, enabling hoteliers to drive direct bookings

Email marketing has typically involved a lot of manual work, inaccurate data and an unclear view of the types of guests interacting with your website

Win-back email campaigns should become a pillar of your hotel marketing strategy. If overlooked, your hotel is leaving money on the table