email

Win-back email campaigns should become a pillar of your hotel marketing strategy. If overlooked, your hotel is leaving money on the table

As we move towards a first-party future where ownership of data becomes increasingly valuable, it’s fair to say email marketing is ready for it’s glow-up

Stripping these email URL tracking parameters will make it harder to accurately attribute website visits or conversions back to specific campaigns

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

A confirmation email has the power to build your guest’s trust and loyalty, get them excited about their upcoming stay, and generate additional revenue

Whether your goal is to boost revenue or enhance your guests’ overall experience, your email marketing strategy can make the biggest difference

Email marketing gives you an opportunity to build a personal relationship with your past guests, present guests and future guests

If you follow the basic steps, email marketing is the most cost-efficient and easily automated marketing tool – perfect for busy hoteliers

There are many different types of email marketing and various different strategies that can be used to engage, build relationships and drive conversions